Wednesday, September 19, 2007

I'm Useful!

I just made a tangible contribution to the research project.

We've unfortunately sent out our letters about our study during the middle of the summer, so our response rate has been pitiful.
So, as Plan B we've been calling each blood bank director individually to ask them if they got the letter, if we can send them more information, etc.

We leave a lot of voice mails, and basically no one ever calls back.
So I tongue-in-cheek suggested that we stop explaining so much in the message and instead just say something like, Hi, this is [name] calling from Jefferson Medical College.  We're conducting a study in which I believe you'll be interested.  Please call me back at 555-555-5555.
Basically, be as mysterious and intriguing as possible.

My coworker tried it and it worked!  We're 100% in call backs with the "act like a secret agent" technique!  I mean, it's only 1 for 1, but that's still 100%.

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